The landscape of Social media continues to evolve, with various platforms experiencing fluctuating fortunes. While Meta’s Threads is witnessing a significant decrease in active users, Bluesky, a social media platform developed by Twitter Co-founder Jack Dorsey, is experiencing the opposite trend. Recent statistics indicate that Bluesky is performing exceptionally well, having achieved a noteworthy milestone on September 13 by surpassing one million users.
According to a TechCrunch report, Bluesky team member Rose Wang celebrated this achievement on X (formerly Twitter) by sharing a screenshot. Unlike competitor Threads, Bluesky has limited access to the app through a waiting list and invitations from existing users, maintaining a smaller user base as it expands. Although Bluesky had crossed 1 million installs in July, it has now reached the 1 million user mark. This difference is because more people downloaded the app than had to wait for invitation codes to log in. This milestone means that one million people were able to create accounts on Bluesky, not just those who downloaded the app.
In contrast, Threads, Meta’s own X/Twitter competitor, used a different strategy. There was a huge increase in sign-ups on the day of its launch due to Meta’s promotion to existing Instagram users. Threads reached an impressive 30 million signups in less than 24 hours and crossed the 100 million mark in five days. However, as we previously reported, Threads’ daily active users were down a whopping 70 percent from their peak in early July, which is a huge drop when compared to its early success.
Possible reasons for Bluesky’s growing popularity
Bluesky has quickly developed its own subculture, characterized by surreal memes, a dedicated publication, and more. Bluesky attracts the attention of users thanks to such a subculture. Another big reason for Bluesky’s active user growth could be the X platform. Everyone knows that since Elon Musk took over the X platform, Bluesky has been witnessing a huge number of signups. In fact, Bluesky had to suspend sign-ups due to skyrocketing demand. While Threads and X platforms are fighting each other, Bluesky seems to be benefiting from it. However, numbers are always uncertain. Regardless of how many active users Bluesky has gained, it will be really interesting to see how long it can maintain consistency and then really manage to compete with Threads, X, Signal or Telegram.