Blaupunkt aims for 4% TV market share and strengthens collaboration with Amazon.
Blaupunkt TV has partnered with Amazon India to serve as its new e-commerce platform. This partnership will allow the brand to distribute its premium and budget-centric TVs to potential users in India. This means that Blaupunkt TVs are now available with 19,000 PINs in India. Additionally, Blaupunkt TVs are available in Amazon’s Republic Day sale, which starts on January 13 and runs through January 19. The company states that with this partnership, it can capture 4% market share by FY24-25. The brand’s range of TVs, including QLED panels, are available…
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