Samsung relies on custom refrigerators to win over millennials
After booming sales of refrigerators and cleaning products during Covid-19, Samsung Electronics Co.’s home appliance business is turning into the post-pandemic era by focusing on offering personalized devices to consumers. younger clients. The South Korean giant’s home appliance business, which accounts for nearly 10% of total revenue, is expected to report a 10% increase in sales for 2020, said Jaeseung Lee, president and chief executive officer. digital device activity, in an interview. Demand will continue through the first six months of this year, but sales will start to weaken in…
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