Uncovering the AI Revolution: 5 Things to Know About Argentina’s AI-Powered Deepfake Political Campaigns

In recent months, there has been a remarkable surge in the field of artificial intelligence (AI), with its integration into various sectors becoming increasingly prevalent. AI is now being applied in healthcare, education, gaming, and even agriculture, demonstrating its effectiveness in enhancing productivity. However, the most groundbreaking application of this technology is currently unfolding in Argentina. As the country undergoes its ongoing elections, the two main candidates are harnessing AI to wage their political campaigns. Here is an overview of the details we have gathered so far.

Artificial Intelligence in Argentina’s Elections: 5 Things You Need to Know

1. According to a New York Times report, in the ongoing election campaigns in Argentina, both the main presidential candidates Javier Milei of the Liberty Advances party and Sergio Massa of the Union for the Homeland party are using artificial intelligence to build themselves. , and at the same time suppress the opposition. To gain public attention, both candidates use AI-generated posters that can be seen on the streets of Buenos Aires.

2. One of the posters shows Mr. Massa adorned with medals pointing to the sky, while older people around him look up at him in hope. Another candidate, Mr. Milei, responded by portraying himself as a cartoon lion, while presenting an AI-generated image of Massa as a communist leader in the X-message.

3. In another use of artificial intelligence, Mr. Massa’s team has created deep fakes of his face in famous scenes from movies such as Clockwork Orange and Fear and Loathing in Las Vegas, which show the main character to be somewhat independent.

4. Speaking about the possibilities of artificial intelligence, Mr. Massa told the New York Times: “I wasn’t mentally prepared for the world I’m going to live in. It’s a huge challenge. We’re on the back of a horse that we have to ride, but we still don’t know its tricks.

5. Mr. Massa was also shown a deep fake created by his campaign that made Mr. Millei talk about the operation of the human organ market. In response, Mr Massa said: “I do not approve of this use”. His spokesperson later clarified that such posts were clearly marked as generated by artificial intelligence and were only intended to express political views and for entertainment.