If you’re willing to watch ads, Xbox may offer free game play.

We’ve seen online streaming services offer content cheaply but full of ads. A good example of this is Netflix with its ad-supported plans. But what if a brand like Xbox could show you ads and in return offer you free game streaming? Well, that’s exactly what Xbox xCloud could soon offer.

As TweakTown reported, Xbox Gaming CFO Tim Stuart hinted that Microsoft could soon offer a free tier of its xCloud service at the Wells Fargo TMT Summit held last month. Tim Stuart specifically focused on areas like Africa and India where people may not be able to afford to spend on console gaming.

“For models like Africa or India, Southeast Asia, maybe places that aren’t console-first, you can say, ‘Hey, do you want to watch 30 seconds of an ad and then get two hours of game streaming?'” Stuart said.

He added: “You know, in Africa, 50 percent of the population is 23 years old or younger, and their disposable income bases are growing, everybody has cell phones and mobile devices, not a lot of high-end disposable income in general. “

Later, he says that this strategy might allow Xbox to penetrate the aforementioned market and potentially tap into “millions and millions of gamers” that they wouldn’t be able to pay attention to if they followed their usual strategy.

Whether or not this strategy makes it to the mainstream Xbox model, one thing is clear: game companies have increasingly offered freemium games that let you play the base game and then offer hotkeys or performance-enhancing in-game items. monetary. While this isn’t similar to what Xbox might do in the future, Xbox’s strategy might end up creating a new way to let gamers enjoy games for free.

It’s also worth noting that the free games you play on mobile today contain ads. And this somehow allows game creators to make money and ensure that people can play them for free. So at the end of the day, both parties benefit from it, and Xbox might end up using this strategy.