Google may layoff 30000 employees soon, as AI innovation in the company has led to the nullification of these positions, as per a report. (Bloomberg)

Report claims that 30000 Google employees lose their jobs due to AI advancements.

Adriana MaraisDecember 25, 23 Artificial Intelligence, Google

Google may dampen the holiday spirit by potentially causing distress to its employees, as reports suggest that up to 30,000 individuals could be facing job cuts. Surprisingly, the reason behind this unfortunate situation is attributed to the surplus of positions resulting from the company’s advancements in AI innovation. Consequently, Google intends to downsize its workforce accordingly, with the ad sales department being particularly affected during this restructuring process.

According to a report by Live Mint, which cited The Information, many jobs in Google’s ad sales department are becoming redundant as Google introduced new AI tools. These AI tools can make suggestions and create ads for their customers that can perform well. These ads do not require human intervention and can run completely independently.

Google lays off 30,000 employees

This AI advertising tool, called Performance Max, was introduced by the company at Google I/O 2023. According to the report, more and more advertisers are now aiming for Performance Max, which gives them more control over ad performance. created. Since the tool can work without needing help in the task, Google considers employees specialized in selling ads in its services such as YouTube, Search, Maps, etc. unnecessary.

Sean Downey, Google’s head of Americas and Global Partners, announced the restructuring of the ad sales unit internally at a meeting last week. Downey did not specify whether this restructuring would result in additional layoffs, the sources said.

Describing Performance Max at I/O, Google said: “Performance Max is a new goal-based campaign type that allows performance advertisers to use all of their Google Ads inventory from a single campaign.”

Performance Max helps customers improve performance based on defined performance goals. The company claims it can generate more conversions and value by optimizing performance in real-time and across channels with Smart Bidding. Performance Max uses Google AI for bidding, budget optimization, audiences, ads, attribution and more.