Blaupunkt aims for 4% TV market share and strengthens collaboration with Amazon.
Blaupunkt TV has partnered with Amazon India to serve as its new e-commerce platform. This partnership will allow the brand to distribute its premium and budget-centric TVs to potential users in India. This means that Blaupunkt TVs are now available with 19,000 PINs in India.
Additionally, Blaupunkt TVs are available in Amazon’s Republic Day sale, which starts on January 13 and runs through January 19. The company states that with this partnership, it can capture 4% market share by FY24-25. The brand’s range of TVs, including QLED panels, are available starting at Rs 21,999, 4K Google TVs starting at Rs 25,999 and more affordable options at Rs 14,999 during Amazon’s Republic Day sale.
For the uninitiated, Blaupunkt TV was relaunched in the Indian market in June 2021 through a partnership with Flipkart.
Following this development, SPPL CEO Avneet Singh Marwah said, “We are strategically positioned for significant growth in the Indian market. The unique partnership with Flipkart marked a successful comeback and now as we focus on FY24-FY25, we aim to increase our market share by 4%. Going forward, we are committed to double strategic partnerships and investments.”
