Apple’s iPhone 15 Pro Max Expected to Garner High Popularity in Early 2024
Apple’s iPhone 15 Pro series has sold well since its release in September last year. In fact, at the time of launch, Indian offline retailers were charging a premium above the MSRP.
The popularity of the iPhone 15 Pro and iPhone 15 Pro Max is largely due to the new titanium construction, the move to USB-C and the 5X tetraprism telephoto lens on the larger Pro Max model.
Of these two models, the iPhone 15 Pro Max is said to be the most popular, despite its higher price point. Apple analyst Ming-Chi Kuo expects this trend to continue into early 2024. In his new Medium post, Kuo writes that the iPhone 15 Pro Max “still represents 40-45% of all iPhone 15 shipments in the first half of 24.” This suggests that consumers will not gravitate towards the other models in the iPhone 15 lineup, which includes the vanilla iPhone 15, iPhone 15 Plus, and even the smaller iPhone 15 Pro, instead opting for the high-end Pro Max model with its bells and whistles.
This also supports IDC’s recent report that Apple will be the leading smartphone brand with the largest market share globally in 2023. Apple also shipped a total of 80.5 million iPhones in the fourth quarter of 2023, up 11.6% from a year ago. – increase of the year. The release of the iPhone 15 series has probably been a key factor in the same.
Next year, both the iPhone 16 Pro and iPhone 16 Pro Max are expected to feature a 5X tetraprism lens, so it will be interesting to see how sales fare when the next-gen models are released.
