Report Suggests Reduced Interest in Apple’s iPhone 15 Compared to iPhone 14

Apple is preparing for the imminent release of the upcoming iPhone 15 series, expected to occur in the following month. Market analysts are already speculating on the potential sales figures, which could significantly boost the company’s revenue. However, a recent industry report indicates that Apple may have reservations about the demand for the new iPhone 15 series.

According to an update this week by analyst Ming-Chi Kuo, Apple may be in a situation where demand for the iPhone 15 models may be lower than what it saw for the iPhone 14 last year. The global smartphone market has seen a decline in demand over the past few quarters, but Apple has somehow managed to hold onto its position.

According to Kuo’s estimates, it is possible that the iPhone 15 series could change this trajectory for Apple and force the company to make backup plans to prevent possible market setbacks.

The analyst notes that if demand for the iPhone 15 lineup is indeed lower in the second half of 2023, suppliers will face growth pressure, which Apple would not want in the early stages of new iPhone releases for this year. Apple has heard such gloomy prospects in recent years, but the market has shown that there is a demand for iPhones, especially in emerging markets.

And that’s where the company is now eyeing its big growth, which it has demonstrated by launching the first exclusive Apple stores in India earlier this year.

The iPhone 15 Pro models are likely to attract more interest, but this year’s lineup is expected to be more expensive than before, which could dampen the sentiment of those who buy them, which could be a driving force behind a possible slowdown in demand, as Kuo estimates. We will only know when these demand forecasts are met when the new iPhone series is released next month.