Apple Expected to Launch New Macs in 2021
According to reports, Apple, the technology giant headquartered in Cupertino, is preparing to introduce new Mac models featuring the M3 chip in the coming months. It is anticipated that the M3 chip will be incorporated into the 13-inch MacBook Pro, 13-inch MacBook Air, and 24-inch iMac. Furthermore, there are also potential plans to update the Mac mini and 15-inch MacBook Air with the M3 chip at a later date.
According to a DigiTimes report, sales of semiconductor backend houses such as leading OSAT ASE Technology Holdings (ASEH) and test interface specialist CHPT are expected to increase in the third quarter of 2023 as Apple’s supply chain accelerates preparations for the upcoming release of new iPhones and Macs.
According to Bloomberg’s Mark Gurman, the first Macs with the M3 chip could hit the market in October. As a result, Apple’s supply chain is likely to prepare for the devices during the third quarter. While Apple hasn’t officially announced the M3 chip, it’s expected to be made on TSMC’s 3nm process, promising significant performance and efficiency improvements over previous M-series chips built on TSMC’s 5nm process.
According to related news, Apple plans to launch a new retail service in August. According to Bloomberg’s Mark Gurman, Apple’s retail staff will be able to offer customers home delivery options when ordering, instead of the traditional way of carrying purchased products home.
Gurman said the EasyPay machines used for Apple in-store purchases will soon offer home delivery for the first time. The new option not only makes it easier for users to buy large products such as an iMac or Mac Pro, but also makes it possible to reserve a store even if the product is out of stock.
Currently, Apple Store staff can help customers order larger or final products online by using the store’s demo Mac or iPad demo or by going online through an EasyPay device. Gurman suggests that this new option could potentially reduce the physical space needed for inventory in future stores.
