Why is Apple experiencing another departure from Jony Ive’s team after 32 years?
The exodus of veterans to Apple continues as senior designers who have been part of the core design team with Jony Ive move out of the company. Bart Andre is the latest industrial designer to leave Apple, who was a key part of Ive’s team when Apple designed some of its most beautiful products.
According to a Bloomberg report, Andre is leaving the company after 32 years and one of the remaining designers who contributed to Apple’s success for decades. Andre appears to be leaving the company but is unlikely to join anywhere else as he has told his colleagues he is retiring, the report added. Andre is the latest person to leave the tech giant, so what is the reason for these differences?
The report hints at a possible riff between Andre and other senior designers working on the new setup. In addition to different ideas, it’s likely that moving these senior principals could save money and build a new core of designers that could provide refreshing ideas and designs.
However, Apple has retained some of the people who worked on Ive’s team, which suggests that the company wants to adapt to the changing trends and demands of the industry. I officially left Apple in 2019 and started my own premium design company called LoveFrom, serving high-end clients and businesses.
Ive was instrumental in changing Apple’s product strategy when Steve Jobs returned as the company’s CEO in 1997. It has been reported that Ive is in talks with OpenAI to develop a hardware product that could take advantage of ChatGPT’s capabilities and provide a compelling product. product such as Humane AI Pin or Rabbit R1 for consumers.
