Google separates Gmail unsubscribe feature from ‘Report Spam’ tab to alleviate confusion
Google is making changes to Gmail in order to make it easier for users to manage unwanted emails. The company is separating the unsubscribe option from the ‘Report spam’ function to prevent accidental signals that could impact emails. On mobile devices, the “Unsubscribe” button will now be more prominently displayed in the conversation view, rather than being hidden in the three-dot overflow menu. The web version of Gmail will also see improvements, with the “Unsubscribe” button being made more visible and introduced as a hover action in the inbox view, alongside options like archive and delete. These updates are aimed at simplifying the email management process for Gmail users.
In particular, the combined Report Spam and Unsubscribe button will be disabled. Gmail understands that marking a message as spam and disabling unwanted emails is critical to preventing false signals. This distinction becomes particularly important as many users find themselves receiving unwanted messages despite initially choosing to receive them from legitimate sources such as brands or organizations.
These updates have been rolling out gradually across the web and Android platforms over the past few weeks, with iOS following suit in the near future.
Future requirements for mass senders and enhanced security measures
Going forward, Google will require bulk senders — who send more than 5,000 emails a day to Gmail addresses — to enable one-click unsubscribe by February 2024. This feature must be prominently placed in the message body, and commercial senders must process cancellation requests within two days.
To improve email security, Google requires mass senders to authenticate emails with DKIM (and SPF) so that the “From” address resists spoofing and impersonation. In addition, DMARC, which is associated with official logos and blue checkmarks, is As an additional measure, Google will implement a 0.3 percent “clear spam limit” that senders must adhere to in order to prevent Gmail recipients from being inundated with unwanted messages. This threshold is controlled through Gmail’s Postmaster Tools.
These comprehensive changes underscore Gmail’s commitment to providing a more user-friendly and secure email experience.
Also read these top stories of today:
Artificial intelligence chatbots unexpectedly give birth to chip manufacturers! Artificial intelligence will be the new driver of growth in the near future, and the entire chip industry will benefit. Yes, the popularity of chatbots is a surprise for TSMC. Read all about it here.
AI paranoia? Davos leaders are concerned about artificial intelligence fake news. But they mustn’t forget how Facebook and TikTok are spreading it. Dive here. Was it interesting? Go ahead and share it with everyone you know.
Apple Watch without blood oxygen feature better? Masimo CEO Joe Kiani, who is waging a legal battle with Apple Inc over the Apple Watch’s blood oxygen feature, said consumers are better off without the iPhone maker’s version of the technology. Know all about it here.
