Google’s Strategy to Block Spammers From Invading Your Gmail

Spammers have been lurking in your inbox for years, but Google is finally ready to combat the threat and reduce the impact of such emails. You may have noticed that there are hundreds of messages in the spam section of Gmail or any other email program that filter through Google’s security checks and always cause major problems for users.

In fact, you might even come across a security threat from one of these spam emails every now and then. Gmail has planned a massive overhaul of its anti-spam system that will go into effect in February 2024. Gmail claims to have already implemented some level of authentication for mailers, which appears to have reduced malicious email traffic by about 75 percent, but spam is still a big problem.

That’s why Gmail has new systems for bulk senders, which are usually the main culprits of spam. Here are the rules these senders must follow:

Verify mail to senders

Gmail wants these bulk mailers to properly authenticate their emails using standards like DKIM or DMARC.

Let people unsubscribe easily

These bulk mailers must have a robust system in place for people who want to unsubscribe from the corresponding email. Gmail also wants to simplify the process and complete the request within two days. This is very important because many senders send you an unsubscribe button as a footer, but it doesn’t really work.

Send the emails people want

Gmail also wants to make sure that users receive emails that are important to them. This allows the platform to keep the spam volume below the 0.3% limit if the sender follows these rules.

Gmail claims it’s not the only email provider working on this. Yahoo is another email client that accepts these rules and forwards them to these bulk mailers. It will be interesting to see if these rules come into effect and when these changes help people see less spam in their mailboxes.