Media Companies May Be Utilized by Apple to Train Its AI Model

Apple is clearly planning a life in the world of artificial intelligence, and several reports in recent weeks have made that clear. The company is likely to source data from outside parties to train its AI models, and new reports suggest an interesting plan. Apple is reportedly talking to media companies about using their footage to develop an AI chatbot.

It’s also mentioned that Apple is willing to pay up to $50 million for a multi-year deal to license new articles to be fed into training models. According to the report, Apple has reached out to brands such as NBC News, IAN, which has products such as People, Daily Beast and Better Homes and Gardens.

Apple has generally stayed away from taking help from third-party companies in its product development, but AI seems to be an exception, as the data needed for training must be accurate and sourced from the right platforms.

Apple’s decision to use data from media companies could help in many ways and avoid the mishaps we’ve seen with Microsoft’s AI chatbot in relation to US election content made available to the public through the platform.

The reports talk about several research papers that highlight the work Apple is doing, or at least planning, in the field of artificial intelligence.

Details in the papers suggest that Apple wants to bring AI technology to the device, which could be a big game changer for the industry. In fact, Apple may be working internally to make large language models (LLM) work on the iPhone and iPad, which could be possible thanks to the A-series and M-series chips.

The biggest weapon needed to develop AI is data, and Apple doesn’t have it in abundance, so it’s understandable that the company would seek hardware advancements to make AI push the needs of its customers. Thanks to a working AI model, Apple can build a new generation of Siri that is as powerful and resourceful as Google Assistant or Alexa.