Netflix Enhances Ad-Tier Plan With More Benefits For Offline Viewing and Reduced Ads During Binge-Watching

Netflix continues to mix things up for its users by offering new features and support to get more people onto the platform. The video streaming giant has rolled out a new update to users, which should be good news for those using Netflix’s ad tier plan in countries where it’s available.

Netflix says it’s bringing download support to its ad-level plans, which wasn’t there before. This is a big deal because the ad tier plan was only offered to cut costs for users, but with caveats like no download support or limited screen viewing at a time.

Originally, the ad-level plan offered videos in 720p quality, which thankfully was upgraded to 1080p as technology now allows this change to happen at a lower cost. Netflix claims these changes make its ad-level plan the only one on the market to offer offline viewing, which sounds about right.

The good news extends further, as Netflix has found a clever way to stop showing ads to viewers. This is also the case for those using the ad-level Netflix plan, which costs $6.99 (roughly Rs. 581) per month in markets like the US. Netflix says that if you watch three episodes of any show in a row, the fourth episode of the series will be ad-free.

Giving viewers the option to binge watch and get an ad-free episode sounds like a win-win move, as it helps Netflix get more views on its shows and screen time, while the cheapest Netflix package starts to look like a bargain. consumers, which gets more people involved.

Netflix seems to have picked up a decent tab on the ad tier plan, now boasting around 15 million active monthly users worldwide. And sweetening the plan with these smart additions can only increase subscriber numbers over the next few years. These changes also come at a time when Netflix has increased the prices of basic and premium packages in different countries.