The company is trying to make it easier for creators to understand their reach. News 

Instagram explains its recommendation algorithm and “shadowbanning” misconceptions

Instagram is once again trying to explain how its recommendations work in an effort to dispel “misconceptions” about how the app’s algorithm works and whether the company is “shadowbanning” some users. In a new blog post from Adam Mosser, CEO of Instagram, he offers one of the most detailed explanations yet of how the app categorizes content in different parts of the app. “Instagram doesn’t have a single algorithm that controls what people do and don’t see in the app,” explains Mosseri. Instead, he says there are many algorithms and…

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