Walmart Refuses to Join Elon Musk’s X – No Ads Here!
Walmart said Friday it will no longer advertise on its social media platform X, one of the latest brands to announce it has pulled the plug on the Elon Musk-owned site.
“We are not advertising on X because we have found other platforms to better reach our customers,” a Walmart spokesperson said.
X, formerly known as Twitter, did not immediately respond to a request for comment.
The platform has struggled to retain advertisers since Musk bought the company in October 2022, and has seen another exodus in recent weeks due to increased concerns about anti-Semitic content.
Earlier this month, Musk agreed with an X user who falsely claimed that members of the Jewish community were inciting hatred against white people, saying the user was speaking the “real truth.”
The user had also referenced the “Great Replacement” conspiracy theory that Jews and leftists plan to ethnically and culturally replace white populations with non-white immigrants, leading to “white genocide.”
Musk apologized for his message in an interview at the New York Times DealBook event on Wednesday, but lashed out at the insinuations of advertisers who pulled their ads, accusing them of “extortion.”
An executive at a major ad buying agency, who declined to be named, said X ad sales reps seemed frustrated after Musk’s branding outburst and didn’t have much to say in conversations.
Big brands including Apple, Walt Disney and Warner Bros Discovery also suspended their ads on X this month after a report by liberal watchdog group Media Matters said ads had appeared next to anti-Semitic messages.
