Want to buy an iPhone? Apple now has a video calling service that makes shopping easy

Apple has improved the shopping experience for consumers and provided them with different options to buy its products. Now, the company has added another tool to its platform, which includes an expert who helps people buy its products via video call.

Apple calls this service Shop with an expert video, which, as the name suggests, allows you to chat with a member of Apple’s support team who can practically help you buy the iPhone that fits your needs and budget. Apple currently offers this service in the United States and may add more countries in the near future.

Apple claims that the video service works one-way and you connect to a member of the company’s retail team through a safe and secure channel. The person in the video can also help Apple buyers learn about Apple Trade in offers, which will get them a good deal on their existing iPhone and upgrade to a new one. “We’re constantly innovating to give our customers an even more personalized experience, meeting them where they want the best of Apple,” said Karen Rasmussen, Apple’s head of Retail Online, in this post.

iPhone shopping via video call: How it works

So how can Apple solve your shopping needs using its support team on video?

Apple wants the customer to visit Apple.com/shop/buy-iPhone

You will be immediately connected to an Apple expert who will help you choose an iPhone model

Apple says Specialist will be available from 7am to 7pm PT in the US. The person is sharing their screen through the camera, but they can’t see the customer. If there are problems with the video calling service, Apple has the option to call or chat with an expert 24 hours a day. Apple is offering special incentives to use the Specialist video calling feature with up to a $600 credit for customers trading in their older iPhone models.

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