Google Promises Increased Disclosure of Ads in Accordance With EU Regulations
BRUSSELS: Google will provide more information about targeted ads and give researchers more access to data on how its products work to comply with European Union online content rules, the Alphabet unit said on Thursday.
Known as the Digital Services Act (DSA), the new rules are more onerous for Meta Platforms, Microsoft, Twitter, booking.com, Pinterest, Snap Inc’s Snapchat, Wikipedia, Zalando and Alibaba’s AliExpress because of their large user base.
The DSA takes effect on Friday and requires companies to step up their fight against child sexual abuse material and disinformation, to be more transparent in their algorithmic processes, robots and targeted ads, and to remove illegal, dangerous or counterfeit products sold on their platforms.
“We’re expanding the Ads Transparency Center, a global searchable repository of advertiser information across all our platforms, to meet DSA regulations and provide more information about the targeting of ads served in the European Union,” Laurie, Google’s director of trust and security. Richardson said in a blog post.
“We will increase access to information for researchers who want to understand more about how Google search, YouTube, Google Maps, Google Play and Shopping work in practice and conduct research to understand systemic content risks in the EU,” he said.
The US tech giant is also offering more visibility into its content moderation decisions, giving users different ways to contact the company and updating its reporting and complaints processes to provide specific types of information and context about its decisions.
It will introduce a new Transparency Center where people can get information about its practices on a product-by-product basis.
