Learn more about Apple’s efforts to incorporate AI into iPhones, which may attract the attention of competitors.
Apple is probably the only tech company that hasn’t announced its work in the field of artificial intelligence (AI), but that may change in the coming months as the brand seems intent on getting everyone’s attention for its work in this field. The reports talk about several research papers that highlight the work Apple is doing, or at least planning, in the field of artificial intelligence.
Details in the papers suggest that Apple wants to bring AI technology to the device, which could be a big game changer for the industry. In fact, Apple may be working internally to make large language models (LLM) work on the iPhone and iPad, which could be possible thanks to the A-series and M-series chips.
The biggest weapon needed to develop AI is data, and Apple doesn’t have it in abundance, so it’s understandable that the company would seek hardware advancements to make AI push the needs of its customers. Thanks to a working AI model, Apple can build a new generation of Siri that is as powerful and resourceful as Google Assistant or Alexa.
Many people have suspected that Apple’s stay away from this segment is invariably related to its closed work process that we have become accustomed to over the years. After all, no one knew what the company did to compete in mixed reality, and by 2024 it might have the best (but expensive) product on the market.
There’s a reason why Apple’s announcements grab everyone’s attention, whether it’s removing the headphone jack from the iPhone or introducing the dynamic island notch as a versatile notch for the display. But the stakes are much higher this time, and hopefully the rumored Apple GPT has enough value and expertise to compete with ChatGPT and others.
