Google lays off hundreds of employees in advertising sales team due to AI job threat
(Reuters) – Google is laying off hundreds of employees from its advertising sales team, the Alphabet-owned company said on Tuesday, marking the latest cuts at the search giant.
The move adds to signs that job cuts will continue this year as companies look to deploy artificial intelligence software and automation to ease workloads.
Last week, Google announced that it was laying off several employees in its Voice Assistant units, the hardware teams responsible for the Pixel, Nest and Fitbit, and the augmented reality team.
Google’s customer solutions unit, which serves mid-tier advertiser customers, will be the core team for growth going forward, the company said.
Business Insider first reported the news earlier in the day.
Amazon.com also announced last week that it is laying off several hundred employees from its streaming and studio operations and 500 from its video streaming platform, Twitch.
Last month, Google — once touted as the leader in AI research — unveiled its long-awaited Gemini AI model as the company tries to catch Microsoft in the AI race.
In January 2023, Alphabet announced plans to cut 12,000 jobs, or 6 percent of its global workforce.
