Techarc reports intense competition between Lava and Qubo on a global scale.

According to market analysis firm Techarc, domestic smart electronics companies such as Lava and Qubo are receiving excellent ratings and are fiercely competing with international counterparts in terms of brand acceptance. The firm recently conducted a study in December, evaluating the ratings of 25 brands across 35 product categories on popular e-commerce platforms Amazon and Flipkart.

“In our analysis, we found that among Lava’s global counterparts, including Realme and Redmi, the weighted average consumer rating on e-commerce platforms was 4.3. Against this, Lava scored 4.2, just touching the industry benchmark,” the report said. .

Techarc said Lava received more high ratings (4 and 5) at 90.2 percent compared to global brands, which had 75.8 percent of consumer ratings of 4 or 5.

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The company chose Hero Group’s Qubo to study in the Internet of Things category. Its 4.1 ratings exceeded the industry average of 4, but the company’s global peers had a larger share of 4s and 5s.

In the wearables category, Indian brands were below the industry benchmark compared to their global counterparts such as Realme, Redmi, OPPO, OnePlus Nord, etc.

“While the industry benchmark is 4.2, Indian brands Noise and Boult Audio scored 4.1, followed by Boat and PTron at 4.0. Brands such as Mivi, Gizmore and Number had a weighted average rating of 3.9 in this category” , the study said.

Among domestic smart electronics brands, Lava leads with a weighted average customer review of 4.2 on e-commerce platforms and Qubo with 4.1, Techarc said.

– There is no strong correlation, but it can be seen that brands like Lava and Qubo, which have invested in end-to-end product design and development in the country as much as the technology value chain allows, have achieved top rankings everywhere. domestic smart electronics brand as rated by customers,” the report said.

The company did not include Apple and Samsung wearables in the study, as it believes that these brands are aimed at different user groups, while Indian brands that sell wearables are aimed at the mass consumer.