Amazon Introduces AI to Assist in Choosing the Perfect Trekking Shoe or Phone

Shopping is the latest way artificial intelligence (AI) is ready to make its presence known, and Amazon is bringing the feature to its customers. In fact, you now have an AI chatbot called Rufus that can help shoppers choose a product that fits their needs and budget. Amazon claims that Rufus improves the shopping experience, and we’d expect nothing less from an AI chatbot that appears to have access to Amazon’s shopping content.

Amazon has also trained an AI chatbot on its product catalog, customer reviews, and other information available on the Internet. The company is slowing down its availability and beta. US users of the mobile app are testing the AI chatbot, and in the coming months, Amazon will expand its reach to other countries.

Amazon AI Chatbot for Shopping: What it is

Amazon has developed a large language model (LLM), which has played a large part in the origins of Rufus. As we said, the company has used its existing content, including customer reviews, to train Rufus, which should make it good enough to help you with problems and information about all the products available on the platform. The AI has progressed beyond the standard chatbot, but Amazon’s Rufus integration feels outdated as you don’t get a separate tab/button to activate the chatbot, let alone open it with voice control. The availability of a mobile app should have made it possible, but it seems that Amazon wants to be cautious about how its AI model works.

Amazon Rufus AI Chatbot: How it works

Amazon says its customers can call Rufus with questions like “What headphones to buy and what factors to consider.” The company’s AI touch means the details Rufus shares sound like a conversation. The chatbot then uses its trained knowledge to give you in-depth information about the product and what would be ideal for the buyer.

They can even do a comparison if you have two options and are having a hard time choosing. These queries can be made in text or voice format, but Rufus can only respond in text format for now. You can enable Rufus by typing in the search tab and close the AI chatbot by tapping anywhere on the screen.

It goes without saying that AI has great potential in the e-commerce segment, and Amazon plans to capitalize on the technology’s popularity to get more people to sign up for Rufus and eventually give it wider availability.