The agency is also taking aim at phony social media metrics. Reviews 

FTC to Impose Heavy Penalties on Companies for Utilizing False Reviews

If the proposed rule by the Federal Trade Commission (FTC) is implemented, it would formally prohibit the use of fake reviews and testimonials. Additionally, companies would be barred from artificially boosting their social media metrics by employing fake followers and views. This is not the first time that the agency has become familiar with false reviews. In its first such case in 2019, it fined a third-party Amazon seller for paying for fake reviews (Amazon itself has sued providers of fake reviews). Earlier this year, the FTC fined the owner…

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Flipkart said its internal technology enables natural language conversations (Flipkart) News 

Flipkart launches voice search feature with Hindi and English support

Flipkart officially launched the voice search feature on its e-commerce platform on Thursday. The feature is available in English and Hindi. Flipkart previously offered a voice assistant feature on its platform, but was limited to grocery services. According to Flipkart, the voice search feature has been rolling out gradually since January of this year. Since its deployment, it has recorded more than 5 million requests per day. Citing studies (conducted by Flipkart), he said voice search was both natural and faster. The company said it was 3 times faster than…

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Sale Flipkart Big Saving Days (REUTERS) News 

Flipkart Wholesale presents a grocery section on its app

Flipkart Wholesale, the digital B2B arm of the Flipkart Group, announced on Wednesday that the platform will also offer groceries on its app. The company said the move would help provide kiranas and small retailers single access to a wide selection of products. To begin with, the grocery category will be available for Gurugram retailers who can order products from the Flipkart Wholesale app. The expansion to other parts of the National Capital Region and to other cities will take place over the next few months. Using the Wholesale app,…

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Flipkart Sees Tier 3+ Markets As The New Frontier Of Ecommerce (File Photo) News 

Tier 3 Cities Drive Ecommerce Evolution in 2020, New Flipkart Report Reveals

Flipkart released a new report on Friday that shines a light on the evolution of e-commerce in 2020, the year in which the Covid-19 pandemic disrupted economies around the world. According to the e-commerce company, the pandemic has led millions of people to turn to online shopping platforms. The transition was not limited to the subways but also to level 3+ cities, he added. From changes in category preferences, the emergence of ‘new essentials’ to the adoption of native languages and the surge of new-age payment methods, this year has…

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In addition, farmers can also rent modern farm equipment on the Farmkart e-commerce platform. (Farmkart / Screenshot) News 

Agritech Farmkart start-up to raise ₹90 crore from VCs for pan-Indian expansion

Recently, in one of the episodes of Mann Ki Baat, Prime Minister Narendra Modi praised Patidar’s efforts to digitally connect farmers and deliver agricultural products to their doorsteps. In addition, farmers can also rent modern farm equipment on the Farmkart e-commerce platform. Patidar said the company has ties to major brands, both domestic and international, for its e-commerce platform. “We are linked to almost all the major international and national brands of seeds, fertilizers, fungicides and pesticides. We have links for agricultural equipment and are looking to add more in…

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Duval has given no indication that Amazon may cancel its "Black Friday" discount shopping day on November 27 as small stores, which have struggled to compete with Amazon, are closed. (REUTERS) News 

Amazon France CEO says French lockdown boosted sales

The online sales giant Amazon, which operated during the French lockout, has seen its activity increase by around 40% to 50%, the head of Amazon France said on Wednesday. France entered a second national lockout on October 30 and it is expected to last at least until early December. The sidewalks include the closure of non-essential shops, restaurants and bars. “Business has grown with the lockdown,” Amazon’s Fr d ric Duval told France Inter radio, adding that the French online retail federation FEVAD was seeing activity up 40% to 50%…

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Flipkart logo. (HT Tech) News 

Flipkart acquires Bengaluru based AR company Scapic

The Flipkart group announced on Tuesday the acquisition of the augmented reality company Scapic. The e-commerce company said the acquisition will help improve its shopping experience capabilities. Scapic describes itself as a code-free platform for brands and e-commerce to create a shopping experience in AR, VR and 3D. The company was founded in 2017 by Sai Krishna V K and Ajay P V and is based in Bengaluru. The company was recently named the winner of the National Startup Awards 2020, in the Industry 4.0 – AR category. Through the…

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