This Brand Will No Longer Produce Phones, Embracing AI as the Future
Phone brands are starting to focus on AI, but one company has decided that phones don’t make sense anymore and is fully investing in AI for the future. Meizu is a company that has confirmed its plans to exit the smartphone business and is ready to put all its eggs in the AI basket.
Meizu wants to focus on an AI-powered operating system tailored for mobile devices and even launch its first AI-enabled hardware product in 2024. Meizu has proven its hardware with phones launched around the world, but the market is no longer attractive to the company. the update cycle is increasing compared to previous years.
The company’s CEO claimed that it takes users more than 4 years to get a new phone, which seems to have convinced the brand of its changing focus on AI in the coming years. Meizu is already available through in-car consoles, and now its focus on artificial intelligence shows that more companies are betting on the future than continuing to invest in a saturated segment.
We’ve seen big tech brands shift their focus to AI, which unfortunately has come at the expense of people being laid off and money being shifted to products that have AI in some shape or form.
Chinese brands have also invested in technology, as many chatbots are showing their potential and more things are in the works from the big names in the region. Meizu is just bucking the trend, understandably cutting its losses in the mobile business and focusing on a more AI-centric strategy that we’ll see later this year.
So what happens to current Meizu users? The company assures that their support will not disappear and its stores in China will continue to operate for the time being. After this, Meizu is likely to close purchases in other markets from now on.
