Apple’s contribution to ‘Make In India’ smartphone value reaches 25% in value: Report

Apple’s “Make in India” shipments grew 65 percent (y-o-y) in volume and 162 percent in value, taking the brand’s value share to 25 percent in 2022, up from 12 percent in 2021, a new report said. presented.

Exports accounted for the largest share of ‘Make in India’ smartphone shipments in 2022, both by volume (20 percent) and value (30 percent), according to Counterpoint Research.

Overall, “Make in India” smartphone shipments declined by 3 percent in the same period of 2022 (January-December) to 188 million units.

The main reason for the decrease was the weakening of consumer demand caused by macroeconomic headwinds, especially in the second half of the year.

“Apple’s EMS (electronics manufacturing services) partners Foxconn Hon Hai and Wistron were the fastest-growing manufacturers in the top 10 in the fourth quarter of 2022. Growth was also fueled by an increase in Apple’s exports,” said senior research analyst Prachir Singh.

In the fourth quarter of 2022, Samsung emerged as the leading smartphone maker ahead of OPPO, whose manufacturing shipments fell 31 percent year-on-year due to inventory issues in the entry-level segment.

“Apple’s EMS partners Foxconn Hon Hai, Wistron and Pegatron were among the top 10 EMS players in India in 2022 by volume. By value, Foxconn Hon Hai and Wistron led the EMS landscape,” Singh said.

Both manufacturers also received a PLI incentive in recent payments.

Among OEMs, OPPO led Made in India smartphone shipments in 2022 with a 22 percent share, followed by Samsung.

Research Director Tarun Pathak said that overall, 2022 has been a good year for manufacturing and localization in India.

“Increasing exports from Apple, Samsung and other OEMs drove locally manufactured shipments in 2022 and somewhat offset the impact of the decline in local demand. The government’s recent PLI incentive payments and other initiatives at both the central and state levels have increased overall local production,” Pathak noted.

Going forward, we may see the country benefit from the PLI system thanks to growing exports from Apple and Samsung, according to the report.

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