Google is rolling out blue checkmarks for verified senders in Gmail
Google is rolling out a new feature in Gmail that aims to improve online security by displaying a blue checkmark next to selected senders’ names to confirm their identity, the company announced Wednesday.
The new feature is automatically activated for companies that have implemented Gmail’s current Brand Indicators for Message Identification (BIMI) protocol.
Launched in 2021, BIMI requires senders to perform strong authentication and verify the brand logo in order to display it as an avatar in emails. Users will now see a checkmark icon for senders who have enabled BIMI, making it easier to distinguish legitimate senders from impersonators.
Hovering over the blue checkmark will reveal a blur, confirming that the sender has verified that they own the domain name and logo in their profile picture.
According to Google, the update increases users’ trust in email sources and creates a better email ecosystem for everyone.
Google emphasized the importance of strong email authentication in identifying and blocking spam so that senders can leverage the trust of their brands.
Verification tokens have been in the news recently, largely due to Elon Musk’s Twitter’s decision to sell verification on their platform, which caused an uproar.
Other platforms, including YouTube, Pinterest, TikTok and LinkedIn, have implemented verification badges or paid verification badges, according to Tech Crunch.
The new Gmail feature is Google’s latest effort to combat email-based threats and improve online security, the report added.
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