Logitech discontinues Blue microphone line

Logitech has decided to discontinue the Blue microphone brand and will now market the products under the Logitech G gaming brand. The Blue name will only be used to describe the technologies. The company has removed Blue from its “brands” section on the website and redirected the Bluemic.com domain to Logitech. All Blue products, such as Yeti and Snowball, are now exclusively available on the Logitech G section of the website.

The company has also moved Astro high-end gaming headsets, mixers and more to Logitech G, but will retain that brand, The Verge reports. “The Astro brand continues to live on as a premium console audio product line under the Logitech G brand. Stay tuned for more information about ASTRO, including a release we think our community will be very excited about,” the company said in an FAQ. On reddit.

Logitech already hinted that it might kill off the Blue brand when it launched the Blue Sona streaming microphone under Logitech G late last year. It also changed the description of the Yeti microphone a while ago and described it as a Yeti microphone with Blue VO!CE technology.

Logitech bought Blue in 2018 for $117 million. However, Blue Microphones has more history than you might expect, having originally created the “Bottle” microphone before developing any streaming products (Blue also stands for “Baltic Latvian Universal Electronics” according to Wikipedia). Its first microphone designed for audio streaming was the Snowball, which is still available from Logitech as the Snowball Ice for $50.

Given that the Blue brand is highly regarded in podcasts, streaming and more, it seems like an odd choice to kill it off for its own brand, which has far less cachet. The company promises “deeper integration” with all of its Logitech G products, promising that you’ll be able to configure them “all in one place,” presumably in its G HUB app. If that’s the plan, Logitech may have to take some criticism with that app if the comments on its Reddit FAQ post are anything to go by.