Netflix’s Password Sharing Crackdown Appears to be Paying Off with Increased Subscriber Numbers
Last month, Netflix implemented measures to prevent password sharing in the US, and it appears that the company’s efforts have paid off as there has been a notable increase in active subscribers.
Antenna via ReturnByte reports that Netflix sign-ups have increased since the company limited the ability to sign in by sharing passwords in the US and a few other regions.
The analytics firm said Netflix had “the four largest single days of US user acquisition” in the four and a half years the company has been tracking the streaming service. “Netflix saw nearly 1,00,000 daily sign-ups on both May 26 and May 27,” the company said.
Antenna points out that while the number of subscriptions increased, the number of cancellations also increased – but not enough to exceed the number of new subscriptions. It’s likely that due to password sharing restrictions, groups that previously shared an account are now purchasing individual Netflix subscriptions.
It should be noted that in the US, users who are not part of the “primary household” will have to pay an additional $8 per month. However, a standalone basic subscription costs $9.99. So it may be possible for more users to just buy new subscriptions without having to split the account with $2 more.
