Elon Musk Announces Rebrand of Twitter with New Name and Logo

It appears that Elon Musk is in the process of rebranding Twitter. Musk took to Twitter late at night on Saturday to announce that the well-known bird logo and name of the company will soon be replaced. It seems that the company will be referred to as “X” from now on.

“And soon we will say goodbye to the twitter brand and gradually to all the birds,” he tweeted. He later said on Twitter that the Twitter logo will be changed on Sunday. “It should have been done a long time ago, sorry it took so long,” he said.

Later that evening, he notified his employees of the email change. According to Platformer’s Zoe Schiffer, Musk sent an email to staff saying the company would become X and that his remarks “were the last email he would ever send from his Twitter email address.”

Twitter did not immediately respond to a request for comment.

It has long been known that Musk prefers the “X” brand. The banking startup he founded in 1999 was called x.com, and his recently announced Ai venture is called xAI. And Twitter’s holding company fell to X Corp in April. Musk has also talked about how X would help Twitter become “the app for everything.” While Musk has offered few details about this vision, many believe he is referring to apps like WeChat, China’s most popular app that people use for many everyday activities like paying and shopping, in addition to social networking.

Still, officially ditching the Twitter brand could be a risky move for Musk. The company is already faced with the forcing of advertisers, which has led to the loss of more than half of the company’s advertising revenue. A rebrand can further alienate advertisers. At the same time, Musk can bet that a new name and identity could help the company shed its ties to its former management and the decisions made under them, both of which he has been deeply critical of.