Mark Gurman Uncovers Potential Use of Apple GPT Chatbot-Style App for AppleCare

According to a report from Bloomberg’s Mark Gurman, Apple Inc. is currently working on creating its own smart AI assistant named “Apple GPT.” The company is heavily focused on large language models (LLMs) and intends to launch a generative AI product as soon as next year. Additionally, Apple has already created an internal tool similar to ChatGPT, which aids employees in testing new features, summarizing text, and providing answers based on acquired data.

The heart of this LLM work is a new framework called Ajax. It was used to develop a ChatGPT-style application known as “Apple GPT” within the company, and there could be more similar products in the future. Many Apple teams, including software engineering, machine learning and cloud engineering, are collaborating on this LLM project, Gurman noted.

Expanding possibilities from Siri, AppleCare support

While a specific consumer product using generative AI has yet to be finalized, some ideas are being considered. Apple may improve Siri to make it more conversational and capable of handling a variety of user tasks. For example, users can ask Siri to write an email about an upcoming meeting instead of dictating the entire message.

Beyond consumer products and the internal “Apple GPT” tool, Apple plans to expand generative AI into other parts of its operations. AppleCare staff could use the technology to help customers, among other things. However, unlike some other Silicon Valley companies, Apple plans to proceed with caution. Apple’s head of AI, John Giannandrea, says he’s trying to be cautious with the technology, and CEO Tim Cook has advocated for greater AI regulation.

In short, as Apple races to join the generative AI war, the tech world is eagerly awaiting the development of its innovative products and their impact on the AI landscape. With Apple’s well-known commitment to excellence, Apple’s entry into the LLM arena is poised to be a game-changer that will take the company to new frontiers of AI-powered possibilities.