iPhone 15 models are expected to launch next month in September, but analyst Jeff Pu claims that Apple could be forced to cut production due to two reasons.

Report: Reasons Behind Potential Reduction of iPhone 15 Production by Apple

Adriana MaraisAugust 17, 23 Apple, iPhone

Apple may be forced to reduce production of iPhone 15 models due to a shortage of components such as camera sensors and display panels, according to a new report, ahead of the official launch of the iPhone 15 series in September.

According to 9to5Mac, Apple analyst Jeff Pu predicted in a note to investors that Apple will ship 77 million iPhone 15 units — down from the previously expected 83 million. This can be due to two main reasons.

First, Apple’s mass production plans could be hampered by supply issues for various components, including the Sony-made camera sensor, the rumored titanium frame for the “Pro” models, and the new OLED panel with much thinner bezels.

And secondly, the prices of the iPhone 15 Pro models are expected to jump this time, and this may affect the demand for these models.

This year, several analysts – including Ming-Chi Kuo – have predicted the same. The iPhone 15 Pro is expected to start at $1,099, while the iPhone 15 Pro Max is expected to start at $1,199. If this turns out to be true – it will be the first time since the iPhone X launched in 2017 at $999 that the price of the Pro models will increase by $100.

The iPhone 15 Pro and iPhone 15 Pro Max are rumored to have several changes compared to the iPhone 14 Pro, including a move to USB-C and a new “action button.” The use of USB-C in the new iPhones would be a departure from Apple’s outdated Lightning connector, which was first introduced with the iPhone 5 in 2012.

Additionally, the iPhone Pro models are expected to feature Apple’s next-generation A17 Bionic chip, which could be clocked at 3.70GHz and based on a new 3nm process – compared to the 4nm process used by the A16 Bionic. The regular iPhone 15 models – on the other hand – are expected to have the A16 Bionic chip, which is also used in the iPhone 14 Pro models.

Bloomberg’s Mark German has suggested that Apple’s iPhone event could be held later next month on September 12, where it will launch the new iPhone 15 models, as well as the next-generation Apple Watch Series 9 and Apple Watch Ultra 2.