YouTube Music Introduces AI Incubator and Joins Forces With Universal Music
YouTube is developing an “AI framework” and launching the YouTube Music AI Incubator, working with music partners such as Universal Music to explore how creative AI can be a part of the music industry moving forward.
YouTube CEO Neal Mohan said they are developing “three AI principles” to creatively enhance music while protecting music artists and the integrity of their work.
YouTube’s first principle is that AI is here to stay and they need to embrace it. That’s why the Alphabet-owned platform is launching the YouTube Music AI Incubator.
it’s also starting to work with artists around the world — including Universal Music. Artists and creatives will also help “gather insights into generative AI experiments and research being developed on YouTube.”
Another principle of YouTube is to protect the work itself and the artists. It continues to build on that promise by using Content ID and other tools to protect artists and ensure creative expression in the age of artificial intelligence.
Finally, YouTube’s third AI principle states that it applies the same trust and security guarantees to AI-generated content as it does to other content — and does not allow technically manipulated content that misleads viewers by promoting false information.
Meta also recently integrated generative artificial intelligence into its AudioCraft AI tool. Llama 2 LLM allows users to create “high-quality, realistic audio and music from text,” and the tool is divided into three models: AudioGen, MusicGen, and EnCodec.
AudioGen creates audio from text prompts based on public sound effects, while MusicGen does the same but with music licensed by Meta. On the other hand, the EnCodec decoder enables the creation of higher quality music with fewer artifacts.
