Analyst Predicts Nearly 200 Million Daily Active Users for Threads
On Monday, Chief Executive Officer Mark Zuckerberg revealed that Meta Platforms Inc.’s alternative to Twitter has rapidly gained 100 million users within a week.
“Threads hit 100 million signups over the weekend,” Zuckerberg said in a post. “It’s mostly organic demand and we haven’t even launched many campaigns yet. Can’t believe it’s only been 5 days!”
The Threads app, an Instagram spinoff that uses people’s accounts for the service, got off to a sizzling start on Wednesday, amassing 70 million users in two days, exceeding “way beyond our expectations,” according to Zuckerberg.
According to Evercore ISI, it’s still in its early stages, but Threads could generate serious cash for the social media giant.
Evercore ISI analysts, led by Mark Mahaney, estimate that message threads will reach nearly 200 million daily active users and generate about $8 billion in annual revenue over the next two years.
The text-centric service closely resembles Twitter in appearance and functionality, and earned the displeasure of Twitter owner Elon Musk, who has accused it of copycats and “Instagram minus the pictures.” The two billionaire owners have traded deals in recent weeks, and Threads is now at the center of an intensifying competition.
The launch of the new app has benefited from Meta’s massive reach — Instagram alone has more than a billion regular users — and changes at Twitter that have alienated large numbers of its most active users. Threads still lacks a number of basic features, such as a chronological feed consisting only of people you select, but it offers a very familiar experience and is still ad-free.
