Apple advises iPhone users to stop using Google Chrome and explains why they prefer their own browser.

Google Chrome and Safari are widely used browsers on smartphones worldwide. While they have previously coexisted peacefully, tensions between the two have escalated following an Apple advertisement questioning the privacy of other browsers. The ad emphasized Safari’s ability to keep user activity private, sparking a debate between Chrome and Safari. In response, Google has released a statement addressing the feud.

Why is Apple asking iPhone users to ditch Chrome?

According to a report by The Information, more than 30 percent of iPhone users, which is about 300 million iOS devices, use Chrome as their default browser instead of Safari. Now Google is trying to increase this percentage, and Apple doesn’t want to lose Safari’s user base. That’s why Apple is now showing billions of iPhone users how Safari keeps their data safe and private.

Mainly, Apple highlights two main problems with Chrome. First, the browser constantly requests permission for third-party cookies so that thousands of websites can track every movement of users in their digital space. Second, Chrome’s incognito browser isn’t as private as Google claimed, which the company also admitted during the $5 billion lawsuit. Now, Apple is highlighting these issues through a shared ad, claiming that Safari is more secure and prevents websites from tracking users’ online activities.

How does Google respond to user security?

According to a Toms Guide report, a Google spokesperson shared a response to the publication about the claims, but they didn’t highlight anything about its competition with Apple’s Safari browsers. However, a spokesperson said: “Chrome’s goal is to keep your data secure by default and to ensure that users can control when and how their data is used in Chrome to personalize their web browsing experience. We believe that users should always be in control, which is why we’ve built easy-to-use privacy controls – and security settings directly in Chrome.”

Now the question is, will Google take further steps to improve its privacy concerns, or will users eventually switch to Safari? Well, that question will only be answered in the future when Google opens up its security measures to track users’ online information.