Here’s How Apple is Encouraging Users to Upgrade to the Latest iPhone

Apple’s iPhones receive feature updates that prompt many to buy new models almost every year. But the quality and support of the iPhone means that even today there are people who use older iPhone models, such as the iPhone 11, 12 or even the 12 Pro series. The company has now come up with a new trick to get these people to upgrade, which means spending their hard-earned money on a new iPhone.

Apple has essentially set up a website to talk about the Why Upgrade, primarily focused on those still using the iPhone 11, iPhone 12, iPhone 11 Pro, or iPhone 12 Pro models. As you can expect, on the official website you can see a detailed comparison between iPhone 11/12/11 Pro/12 Pro and iPhone 15/15 Pro.

There are a lot of updates in the new iPhone model, and Apple is making sure that people see these big differences, which should entice a current iPhone 11 or 12 user to finally bite the bullet and get an iPhone 15 or iPhone 15 Pro model. The main aspects covered in the comparison are camera quality, additional storage on the new model, better zoom capability, advanced video recording capabilities and yes, a USB C port for charging.

The company goes a step further by enticing these users with a sweet trade-in discount for an older iPhone, assuring them that data and apps will be transferred seamlessly between the old and new iPhone.

Apple wants those people to make the jump, allowing the company to streamline its iPhone lineup, even though those models will receive iOS updates for at least another 12 to 24 months.

The company also understands that instead of expanding the portfolio, it can get a premium for its latest models, and an avid Apple fan will be happy to roll out the latest updates with new models. Ultimately, all of these sales help the company ring the cash register, further increasing its trillion-dollar coffers.