Battery discharge, screen damage and high repair costs top Apple consumer complaints: survey

Apple opened its first two company-owned stores in India in Mumbai and Delhi this month, sparking excitement among consumers.

With CEO Tim Cook attending the launch, the Behemoth grabbed headlines, but the latest survey has revealed that one of the most common complaints received from consumers over the past three years has been the quality of Apple’s products and their high service costs if there is a problem.

The study revealed that the problems included battery discharge, screen damage and faulty chargers.

“Nearly 3,800 Apple device owners out of 11,269 respondents […] had some sort of problem with a device less than 3 years old, with common problems being rapid battery discharge, screen damage and battery overheating,” the report states.

However, it’s likely that when Apple stores open, many of these consumers will walk in with a faulty product or service request, which Apple needs to plan to address consumer confidence in India.

Another major issue that LocalCircles has previously reported as the biggest concern of consumers in India is the high maintenance and repair costs of most brands.

According to the report, 2,344 users of Apple devices had provided feedback in the Right to Repair survey in 2022. Almost half of them had an Apple device that was less than three years old and needed repair, and they thought it was unreasonable to repair it. Through Apple and its partners.

“22% had no need for a device repair, 19% did not check repair costs through Apple and did so locally, while only 10% thought Apple’s repair costs were reasonable,” the report said.

According to the report, the Silicon Valley giant needs to focus on aftermarket in India, especially affordability.

“However, a more critical aspect for the consumer is the product quality, reliability, service response and affordability of Apple products. This is an area that Apple needs to pay immediate attention to, as according to research, a significant percentage of Apple consumers have had problems with their devices that are less than 3 years old, and many consider Apple’s repair costs as affordable and therefore rely on local repairs,” the survey states. said.

In summary, while 30 percent of Apple consumers are likely to visit and shop at corporate and franchise stores, 44 percent say they currently visit stores to look at products, but buy from a local retailer or online.

With mega Apple stores now becoming available in India, it is likely that they will lead to more consumers shopping at these stores. However, since it has taken Apple time to open these two stores, Apple sales in smaller cities in India are likely to continue as before until the Apple store arrives in these cities.

About the survey

To understand how Apple consumers buy the company’s products and likely, along with the key issues they face with Apple products less than 3 years old, LocalCircles conducted a national survey that received over 22,000 responses from Apple product consumers in 271 boroughs. India. 63 percent of the respondents were men and 37 percent were women. In addition to this, 47 percent of the respondents were from the 1st level, 35 percent from the 2nd level, and 18 percent from the 3rd, 4th and rural districts.

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