ChatGPT Launches AI Chatbot Integration for Automotive Industry

Mercedes-Benz has incorporated artificial intelligence (AI) into its vehicles by introducing OpenAI’s chatbot as the voice control system, thereby enabling ChatGPT to enter your cars.

“When you add ChatGPT, voice control becomes even more intuitive via MBUX Voice Assistant Hey Mercedes. The optional beta program will begin on June 16, 2023 in the US for more than 9,00,000 vehicles equipped with the MBUX infotainment system,” Mercedes-Benz said on Thursday.

Customers can participate via the Mercedes me app or directly from the vehicle with the voice command “Hey Mercedes, I want to join the beta program”.

In addition, the company said it will integrate ChatGPT through the Azure OpenAI Service, leveraging the enterprise-grade capabilities of Microsoft’s cloud and artificial intelligence platform.

“Our beta program enhances existing Hey Mercedes functions such as navigation queries, weather requests and others with the features of ChatGPT. In this way, we aim to support conversations with natural dialogue and follow-up questions,” Markus Schafer, Member of the Board of Management of Mercedes-Benz Group AG, Development and director of procurement, said in a statement.

The introduction of the beta program takes place wirelessly. This integration allows drivers and passengers to get sports and weather updates, get answers to questions about their environment, or even control their smart home, according to the company.

The automaker also mentioned that users will experience a voice assistant that not only accepts natural voice commands but can also hold conversations.

Participants will soon be able to ask Voice Assistant for detailed information about a destination, a recipe suggestion, or a complex question and get a more comprehensive answer while keeping both hands on the wheel.