Chrome Users Can Now Access Google’s Privacy Sandbox

The Google Privacy Sandbox is reaching more users starting this week, and millions of Chrome users can now take advantage of the security feature introduced by Google.

Privacy is a critical part of the Internet boom, where millions of people are demanding transparency and more information about how tech giants use their data. Privacy Sandbox was released in 2019 and is now finally coming to the masses via Chrome.

Digital advertising has become a primary source of revenue for companies such as Google, Meta, and Amazon. With Sandbox, Google wants to give users the ability to control what kind of ads they see, which also helps improve their privacy when visiting different websites.

Google has been working on Privacy Sandbox for the past few years and now it is confident about its stability to release it to more users. That being said, Google plans to gradually release Privacy Sandbox and its tools to Chrome users in the coming months, which will also allow the company to A/B test the product to avoid potential mishaps.

Google’s privacy sandbox – what it offers

Google Privacy Sandbox has various features such as user-centric ad privacy management, cookie removal and more. Chrome users can modify their ad preferences not only at the API level but also in site-based filtering. You can ensure that a particular website does not spread ads across the entire screen. Developers are also encouraged to reduce the use of invasive cookies, which also helps advertisers track users and push ads based on their online history. Cookies also help companies read the consumer’s psyche. The use of cookies in Chrome will be restricted in the second half of 2024.

Google understands the need to find the right balance between its business and consumer strategies. Making Privacy Sandbox APIs available to developers ensures that Chrome users have a better understanding of the process, but also gives developers room to build their business without breaking the rules.