CleverTap Releases OpenAI Integrated Content Creation Assistant “Scribe”
US-based customer retention platform CleverTap on Monday launched OpenAI’s integrated content creator assistant “Scribe”.
The feature will be rolled out to customers in April.
The AI Content feature can create campaign ads, analyze sentiment and rewrite them with a specific sentiment that resonates with the brand’s users, according to the company.
“Research shows that marketers only have two seconds to capture users’ attention in the digital world. This gives marketers a very short window to activate their users by tapping into the right emotions, and AI allows brands to build these customized campaigns. These AI advances open up the next frontier for marketers and bring back ‘technology “To MarTech,” Jacob Joseph, director of data science at CleverTap, said in a statement.
In addition, the company said that Scribe can interpret the emotions of messages and suggest the best option that users are more likely to engage with.
Technology allows brands to automatically set the tone of their messages.
With Scribe, marketers can leverage user engagement data based on sentiment analysis to develop hyper-personalized content that aligns with the brand and also resonates with the user, the company said.
Scribe is currently available to CleverTap Enterprise customers by invitation.
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