Comparing Threads to Instagram
Earlier this year, Adam Mosseri, the head of Instagram, emphasized that the platform’s future lies in short videos rather than photos. However, a new app called Thread has emerged, aiming to foster discussions primarily through text. This shift is driven by Mark Zuckerberg’s desire to challenge Twitter, owned by Elon Musk, and promote amicable conversations on social media.
All these years, the Instagram audience has been somewhat conditioned to enjoy short videos and memes, they are not into the heated conversations that mostly happen on Twitter. While Meta’s goal may be clear, Instagram users are confused. They really don’t know how to influence their network without making videos or posting great photos.
While it’s easy for people to sign up and start using Threads, what we see on Threads is mostly the same old photos and videos that have already been posted on Instagram. For most users, Threads has become another app that deletes the same content they post on TikTok, Youtube Shorts, and Instagram Reels.
Mosseri said, “For those of you trying to figure out what to post here on Threads or on Instagram, I think it’s less about text than pictures and videos, and more about what public conversations you want to have. If you want to engage in more back and forth, threads make sense. If not, great, probably Instagram…”
So basically, Mosseri is implicitly implying that users should keep photos and videos only on Instagram. And the “engagement” they usually promote in the comments section of posts should be moved to the threads.
If Threads is to succeed and serve its true purpose, it must be governed by serious discussions minus the hate on Twitter. By the way, if Threads shows the same reels and Instagram photos, how does it compete with Twitter?
