Disney+ No Longer Allows Password Sharing: Here’s What We Know
First, Netflix cracked down on sharing passwords, and now Disney+ has joined the chorus to restrict its users from sharing passwords with other people. The platform will implement this new rule on November 1st in Canada and has already sent an email to users explaining the new system and how they cannot share the account with friends.
Interestingly, Disney+ wants to be extremely strict with its enforcement, and those caught breaking the new rules could face actions like account restrictions or even suspension. The platform also has a method to measure the eligible users of an account, and for this, it has also used the concept of a household to determine who can and cannot view from said profile.
Most streaming companies are aware of the sharing password phenomenon that eludes them from potential paying subscribers. And Disney+’s new dawn, with CEO Bob Iger tightening the ship, means the platform is equally invested in getting more people to pay for its service instead of watching a friend’s account.
The household likely involves people or devices running on the same IP address, which the company says has the technical ability to track those using the platform. People in the West also have the option of paying an extra fee to allow their friends to watch content on the platform.
Disney seems to be laying the groundwork for its implementation by focusing on a limited market. Will the company dare to bring similar rules to a market like India, where it has a freemium plan to let people watch content on their mobile devices? It’s too early to say anything about it, but since Netflix introduced its version of password suppression in its country, we expect others to follow suit.
