Haptik and Travelxp Unveil Instagram Chatbot for Tourists

While vacations offer a great deal of relief, they also bring about numerous stresses and pressures, such as the need to organize accommodations and hotels. In order to alleviate this issue, numerous companies are striving to offer travelers a more pleasant and tailored experience.

Travelxp, the world’s leading source of travel and lifestyle content, has partnered with Haptik, a conversational commerce platform, to introduce an innovative solution to travelers concerned about their travels.

Instagram plays an important role in people’s choice of travel destinations and trip durations. The visual nature of social media, hashtags, and exploration options not only inspire travelers to wander, but also allow brands like AllAboutStays to reach emerging travelers, collect leads, increase conversions, and reconnect with customers. Targeting such audiences, AllAboutStays now reaches over 3 million users per month, with nearly 50,000 followers.

Available 24/7, the Travelxp Instagram chatbot responds to travelers’ queries in real-time, not only this, but also offers invaluable help with trip planning, accommodation options, budgeting advice and more. The effective end-to-end conversation rate is 90 percent and the bot interruption rate is only 5 percent.

This feature not only improves lead qualification, but also allows travelers to make faster decisions, increasing conversions and user engagement with the bot. Currently, the chatbot has successfully generated more than 1500 leads every month.

Aakrit Vaish, CEO of Haptik, said, “Our Instagram chatbot solution helps travelers easily find and plan their trips by providing tailored recommendations and real-time responses.”

Along with the success, the company also struggled to use Instagram-specific language to interact with the bot, such as “PP”, “Is it Pet Friendly” to announce price inquiries. To solve this problem, the team implemented an FAQ node that addresses this issue and seamlessly redirects users to the main flow that generates the query.

Sharath Mohanan, Head of Growth at Travelxp said, “With personalized recommendations, lightning-fast responses and an exhilarating user experience, we’ve unleashed a powerful resource that fuels travelers’ wanderlust and ignites their passion to explore the world like never before!”