Netflix Password Sharing Limited to One Account Per User
Netflix has announced that it is discontinuing the practice of password sharing in India. According to the new policy, only members residing in the same household will be allowed to access a single Netflix account. This action is part of a worldwide effort that began in May, which aims to address users who share their passwords with people outside their immediate family. The popular streaming service intends to bolster its revenue stream after facing difficulties last year.
The company clarified that everyone living in the same household can now use Netflix regardless of their location. Whether they are at home, on the go or even on vacation, they can take full advantage of new features such as “Transfer Profile” and “Manage Access Rights and Devices”, making the streaming experience more convenient for users.
To implement this change, Netflix has started sending emails to customers who have shared their account information outside of their household in India. While some may be disappointed by this new limitation, the company emphasized its commitment to providing versatile entertainment options. Netflix added that it remains dedicated to investing heavily in a wide variety of new movies and TV shows, ensuring that there is always something compelling to watch on the platform.
Netflix global password sharing restriction
This crackdown on password sharing is not limited to India. In fact, Netflix has imposed similar restrictions in more than 100 countries, including major markets such as the US, UK, France, Germany, Australia, Singapore, Mexico and Brazil, the AP reported. As a result, the company’s subscriber base has grown significantly and it has gained almost 6 million new subscribers worldwide.
Netflix’s latest earnings report revealed impressive figures. The streaming giant now has a total of 238 million subscribers worldwide and posted a profit of $1.5 billion. Industry experts have praised the crackdown on password sharing, and Louis Navellier, chief investment officer at Navellier and Associates, has expressed enthusiasm for the results. He described the company’s subscriber growth as “out of the park.”
Netflix’s strategies to attract non-paying users
Netflix is taking this policy a step further and announcing that it will be extended to all of its markets worldwide. However, in an attempt to attract more users who may not be paying subscribers, the platform has introduced “borrower” or “shared” accounts. Subscribers can now add new viewers to their accounts at a higher price or transfer viewing profiles to new accounts.
In addition, Netflix also launched an ad-supported offering, while removing its lowest ad-free plan in the US, which previously cost $10 per month. According to Ross Benes, principal analyst at Insider Intelligence, the decision to cut the base rate is part of the company’s strategy to strengthen advertising by creating a greater price difference between advertising and non-advertising plans.
