Netflix To Raise Prices On Ad-Free Subscription Plans: Here Is The Reason

Streaming giant Netflix is reportedly preparing to raise the prices of its ad-free subscription plans a few months after the Hollywood actors’ strike ended. According to a report by The Wall Street Journal, prices will be raised first in the United States and Canada. It’s also not clear how much more Netflix will charge.

The streaming service last raised prices in early 2022, charging $9.99 per month for the Basic plan, $15.49 per month for the Standard plan, and $19.99 per month for the Premium plan.

Netflix has since removed the Basic plan and added a Standard with ads plan that costs $6.99 per month. Additionally, the company has stopped multi-household sharing, which requires Netflix users to live in the same location to share a plan. Otherwise, an additional fee will be charged for the additional membership space.

The report also mentioned that there is no word yet on when Netflix will raise prices.

Several streaming platforms have increased their prices this year. Ad-free Disney+ streaming will soon cost $13.99 a month, and ad-free Hulu will cost $17.99 a month after a price hike this month. Disney+ will start this new rule on November 1st in Canada and has already sent an email to users explaining the new system and how they can’t share the account with friends.

The platform also has a method to measure the eligible users of an account, and for this, it has also used the concept of a household to determine who can and cannot view from said profile.

Most streaming companies are aware of the sharing password phenomenon that eludes them from potential paying subscribers. And Disney+’s new dawn, with CEO Bob Iger tightening the ship, means the platform is equally invested in getting more people to pay for its service instead of watching a friend’s account.