PhonePe Developing ‘Indus Appstore’ To Compete With Google-Apple Dominance: Report
PhonePe, the popular Walmart-backed digital payment app, plans to open its app store to developers soon, as reported by Moneycontrol. This move is said to challenge both Google’s and Apple’s app stores — namely the Google Play Store and the Apple App Store — and later their “duopoly” in mobile app distribution.
This change can happen as early as today, September 23.
“A mobile app marketplace called Indus Appstore invites developers to publish their apps on the platform and charges zero percent fee for in-app purchases,” Moneycontrol reported. And for context, Google and Apple—in contrast—charge developers a 15-30% commission on all in-app transactions and in-app sales.
Another stark contrast would be the 24×7 India-based support for developers, as this is a major concern for app developers with other competing platforms.
Additionally, the India-focused “Indus Appstore” allows developers to publish their apps in 12 Indian languages and allows developers to add media content such as supporting videos and images while listing their apps in the same languages.
Recently, both Apple and Google have had to criticize the sale of applications on their platforms significantly. This has led to some major conflicts, such as the Apple vs. Epic legal battle.
