Google has a policy where developers are to pay for in-app purchases made by its customers and it seems some companies are not complying with this rule.

Here’s the story of Google issuing a stern warning to 10 companies in India for failing to pay its fees.

Google continues to battle app developers in India over Play Store fees, and this week the company has decided enough is enough. Google has released a strongly-worded message, talking about 10 companies that don’t follow its policies, which means it doesn’t pay Google Play Store fees.

Google has been the target of several antitrust cases in Indian courts over the years, but the recent injunction was thrown out, meaning the company is now ready to pull the trigger and enforce strict action against these unnamed companies.

Google has always pointed out that its Play Store policies and fees are competitive, but its problem with these 10 companies is that they pay other app stores but not the Play Store. 10 companies, including many established companies, have for some time now decided not to pay the huge value they received from Google Play by securing temporary protection from the court,” Google said in this blog post.

Google has adjusted its fees, which were between 15-30 percent, to 11-26 percent for apps with in-app purchase options in India. It appears that these 10 unnamed companies aren’t even paying that part of their contract, prompting Google to issue a public notice about the whole thing. According to the company, Google uses the term to enforce strict measures that may include removing non-compliant apps from the Google Play Store.

These apps may then have to migrate to other app stores like Indus and Aptoid, or host a link to download the apps from their website, which is a clear sticking point for consumers and also businesses that now have to share this message. with people who are interested in using their apps.

Google and Apple continue to face questions over policies bordering on monopolistic in nature across platforms, and the new saga suggests the story will continue as developers seek to get the best deal for their business, while Google feels the need to secure its processes. from a small part of its developer community.