Amazon Prime Video to undergo significant redesign: Streamlined navigation, AI recommendations, and additional features
Amazon Prime Video in India is rolling out a major update to its streaming platform, with the goal of making navigation easier and enhancing content discovery. The update, currently being implemented, is anticipated to be accessible to all users in the next few weeks. This revamp is a direct response to customer suggestions for a more user-friendly streaming experience. Content forward navigation and new items Prime Video’s home screen redesign brings a content-forward navigation bar with purpose-built items like “Home,” “Movies,” “TV Shows,” and “Live TV.” Additionally, a new “Prime”…
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