India’s cricket governing body is making efforts to attract global giants Amazon.com Inc. and Alphabet Inc. to participate in a media rights auction for its team’s games. This comes as there is a decline in interest from companies that had previously engaged in intense competition for the highly successful Indian Premier League. The proposed start date of the auction process for the media rights for the so-called bilateral series played by the Indian team against other countries for the next five years has been pushed back by at least two…

Read More