Use this crucial feature immediately to prevent apps from tracking your iPhone

iPhone users are proud of Apple’s privacy measures, which include the ability to block apps and websites from tracking them on the Internet and what they’re actually doing on shopping sites. People may not know this, but Apple has a great feature that once enabled will help you avoid being tracked by all apps. In fact, you can decide which apps can track you and which apps you want to prevent tracking. A feature called App Tracking Transparency (pretty original) does most of the work to keep iPhone users’ privacy in check and prevent apps from tracking them, as the name suggests.

When you keep this feature enabled, apps will seek permission from users who manage their devices in the following apps, which should be.

iPhone App Tracking Feature: How It Works

App Tracking Transparency is a tool that allows iPhone users to dictate how they can or cannot be tracked. Apple simply blocks the app from accessing the unique identifiers that are the link between the app and your device.

This tag allows brands to create personalized ads, which Google and Facebook have built their advertising business on over the years. If you don’t track your iPhone, apps can’t push targeted ads, gain access to your location data, and other credentials that make a business tick.

The company introduced the feature at WWDC 2020, where Apple unveiled iOS 14 to the world. Since then, the company has played a significant role in Meta’s business changes, as the platform was unable to track iPhone users in the process of targeted advertising.

Apple is also focused on keeping devices secure by regularly updating iOS/iPadOS and macOS versions with the latest security patch. Recently, the company was informed of a major zero-day vulnerability that was said to have been in use for a few years before Apple was able to fix the problem and secure its users.